Apple
and
Microsoft:
Two
Tech
Giants
Competing
for
Dominance Apple
and
Microsoft,
two
of
the
biggest
tech
companies
in
the
world,
have
been
competing
for
decades
in
the
technology
industry.
Both
companies
have
a
long
history
of
innovation,
and
each
has
left
its
mark
on
the
world
of
computing. Apple,
founded
in
1976,
has
built
its
reputation
on
sleek,
design-focused
products
like
the
iPhone,
iPad,
and
Mac
computers.
The
company
has
also
been
a
trailblazer
in
digital
music
with
its
iTunes
platform
and
in
mobile
payments
with
Apple
Pay. Microsoft,
founded
in
1975,
is
known
for
its
operating
systems,
most
notably
Windows,
which
powers
the
vast
majority
of
personal
computers
worldwide.
The
company
has
also
been
a
major
player
in
business
software,
with
products
like
Office
and
SharePoint. While
both
companies
have
their
strengths,
each
is
striving
to
maintain
its
dominance
in
the
rapidly-changing
technology
landscape.
Apple
has
been
focusing
on
expanding
its
services
business,
such
a（分析更多 12星座日期查询文章请关注 :孔雀星座常识网,www.iKOngQue.Cc」s
the
App
Store
and
Apple
Music,
to
supplement
sales
of
its
hardware
products.
Microsoft
has
been
pushing
its
cloud
computing
services
to
businesses
and
consumers,
including
the
popular
Office
365. One
area
where
the
two
companies
have
found
themselves
on
a
collision
course
in
recent
years
is
in
the
realm
of
augmented
reality
(AR)
and
virtual
reality
(VR).
Apple
has
been
investing
heavily
in
AR,
with
the
release
of
ARKit
in
2017
and
the
upcoming
launch
of
AR
glasses.
Microsoft
has
its
own
mixed
reality
headset,
the
HoloLens,
which
has
been
used
in
industries
from
healthcare
to
construction. Despite
the
competitive
landscape
between
the
two
companies,
there
is
a
healthy
respect
between
them.
In
fact,
Microsoft
even
stepped
in
to
provide
a
financial
lifeline
to
Apple
in
the
late
1990s
when
the
company
was
struggling
financially. As
both
companies
continue
to
innovate
and
push
new
boundaries
in
technology,
it
will
be
interesting
to
see
who
ultimately
comes
out
on
top
in
this
ongoing
tech
showdown.